Digital Marketing: NEO Marketing

Some people think that Digital Marketing is a fad, a trend. Well, it’s not. Digital Marketing, Social Media, Online Marketing are here to stay, to improve business, and for sure have changed the way we communicate. Social Media is one of the most powerful tools on the market, and inside each platform there’s obviously trends and fads. Each one of them, Facebook,  Twitter, Google+, Instagram and so on, have tendencies. They all are alternatives for businesses and consumers. If you intend to sell, do not understimate Search Engine Optimization. SEO is so important as you need to change your underwear  everyday. You need to be clean right? SEO as well.  You need to work every single day on your brand, on Search Engine Optimization, and keywords. You need to ‘wash’ your business because you don’t want to be ‘knock out’ by your competitors. They’re aware, and they know what to do to knock you down.

       Important: do not rely on one specific platform. Be everywhere. Be also on mobile.  Mobile dominates. Your business needs to work on mobile search, mobile optimization, mobile conversions,  and mobile ubiquity cannot be overstated. Mobile optimization is the new marketing era and should be the main priority of all marketers.

       This new marketing concept is growing in a way that not even the big companies, agencies and great marketers can understand the real phenomenon. The truth is: social provides an unique opportunity to improve conversion rates and gain new customers and new conversions channels. This is social conversion.

        What about PPC? Is it dying? Some say Yes. In fact we all pay for advertising spots. With PPC or not, believe us, you will pay. Whether you like it or not.  However  there’s other options for those who prefers the rising methods of organic/paid advertising, and to be entirely honest some brands are taking advantage on this. It’s a growing trend.

     Marketing Automationz: how important is this? All marketers knows this is one of the best ways to get closer to your clients, and it’s easier and affordable for all marketers. A few years ago only big companies and brands could afford this way of contact, but nowdays Marketing Automation is used by any business, whether you’re a big or a small company.

      Want to be on the top of the tops? Use content experts. Content creators are the most important segment of your matketing strategy. Hire the best of the best and you will become the best. Trust them your business, give them the power to be the voice of your company. Contents are your image, your voice, your legacy…

How to become a Kardashian in Social Media

This is the true: Kardashians are a case study in social media world. How they become so famous from a reality Show to the top stories of the US in such short time? Good relations, good promoting, great management, and the best action on all social media platforms.

In a few years they have their own personal clothing, cosmetic and so many other things. How they do this? Once again: they promote everything in social media. Every step, every move, every breath is written on Twitter, Instagram, Facebook… and so on.

The secret is to be on social media. Your thinking now is: Kim Kardashian has a nice body, a pretty face, and other qualities that helps her and her family to get promoted. No. We do not agree. The secret is: be on social media! Promote yourself, write about your brand, post everything that you know it’s good for your brand. Be social, be media, be outstanding, be on Twitter, on Instagram, Facebook, Pinterest… Just be! Talk about your cat, your dog, your parrot. Write about your travel, the things you like most. Post to promote you.

Ok. We know you don’t have time for this! So, do not worry. We’re here for you. We can do this for you. Contact Foxy Media Agency. We will get you talk about! We have the secret and all the ingredients. We know your needs…

Instagram: the new big social media tool

Despite facebook still in business and in command (in the most of the countries), Instagram is conquering teenagers and brands. In fact in USA Instagram conquered 76% of the youngest public. More than 9 out of 10 American teenagers use social media, and they name Instagram as the most popular. This is the result of a survey by Piper Jaffray. (click on the link to know them)

Analysts say that teenager’s social media preferences changed over the last six months, and since last spring 7 percent begun to use Instagram, which conquered now 76% against 45% for Facebook and 59% for Twitter. Pinterest, and Tumblr claimed a little over 20%.

The survey results (click on link to know detailed results)  from Piper Jaffray also says that Google+, and Reddit are the big loosers in social media world.

In fact Instagram, the popular photo sharing app, hit 200 million users this year… So pay attention marketeers: Instagram is the big revolution this year and is the new big social media tool in the visual web.

Stay with us to get to know more about the new revolution in the social media world… and brands this is your next step.

Our next post will give you more details about Instagram and online marketing.

By The Way follow us on Instagram @foxymediagency

 

 

What to expect from Social Media in 2014?

In 2014 it’s all about human relations. Organizations finally began to understand that people in social networks are for real, and they need the same attention as in real world. We are now all digital citizens: we are on Facebook, on google+, on twitter, Pinterest, LinkedIn… in every social network, but we also are in the real world. Every thought you had in the real world you can express it on the digital world. Companies took too long to understand how people work on social media, and how they felt. Now it’s time to give them the value they deserve: if you don’t like a product say what you feel … we will listen to you, and we add the right value to your words. We understand your needs, your wishes… This is social learning.

Foxy Media it’s growing and this New Year we will find out what else you need. How to get to you, how to satisfy you, how to get into your heart… we can’t wait to see your happiness!

Why your business needs to share?

The world is changing, the real world, the virtual world, people are changing, the way we communicate, how we dress, hairstyle, our mood. All the time we need to share with friends how we feel our new looks. Share on facebook, share on Twitter, on Google+, on Pinterest,  and so many other social networks. This is the world now. Are we increasingly away from the real contact? Human relations? This is not my idea. In fact, we all need to share because we want to feel closer to those we love because we need to know how these people are, how they look like at the moment. For those who are far away, it is advantageous knowing that friends, family, are doing well. For those who share in virtual, these are the real reasons. Everyone wants to shout how we feel. The same applies to business. The business people also needs to understand this new way of communicating. For this and other reasons your business should be on all social networks, must share, and show what product you sell and why. Communicate with your consumer, share how he is esteemed, and his position is respected. Once you improve your product, show yourself, discover yourself and show it on the internet, share on social networks. This is the present and, no doubt… this is the future. Show yourself in this new world. Create social media strategies a marketing plan, publicize your product with marketing strategies.