YouTube Kids App pointed as ‘Inappropriate content’

Two child advocacy groups have flagged up videos on YouTube that they say: “would be extremely disturbing for young children to view”.

YouTube Kid App

They talking about an app designed to make surfing on YouTube safer for children. Apparently these advocacy groups think this kids app has ‘inappropriate content’. According to Wall Street Journal they lodge a complaint with the US regulator Federal Trade Commission. The complaint, conducted by the Campaign for a Commercial-Free Childhood and the Center for Digital Democracy, claims that the ‘groups found links to videos with explicit sexual language, jokes about paedophilia and drug use and adult discussions about violence, pornography and suicide’.

YouTube already reply saying that “any inappropriate videos flagged up to it would be removed”.

Aaron Mackey, a lawyer representing the group, told that “Google promised parents that YouTube Kids would deliver appropriate content for children, but it has failed to fulfil its promise.”

A YouTube spokesperson told the BBC: “We work to make the videos in YouTube Kids as family friendly as possible and take feedback very seriously. We appreciate people drawing problematic content to our attention, and make it possible for anyone to flag a video. Flagged videos are manually reviewed 24/7 and any videos that don’t belong in the app are removed.”

YouTube Kids was launched in the US in February. Now a group of child safety experts complained that the app mixed programming with branded videos from companies such as McDonald’s.

Rebuilding Nepal with Social Media

After the earthquake struck Nepal on April 25, killing over 8,000 people and leaving more than 250,000 homeless, social media sputtered with safety reports and helps. Groups of Nepalis, foreign aid workers and academics were moved with this disaster and organise an internet movement.

Facebook for example activated a Safety Check feature which gives safety status updates. Twitter made their movement as well with #NepalEarthquake. Few days later Facebook and Twitter exploded with messages. Requests for help started to appear as a never ending process. Social Media Feeds were and still are active with stories of help.

Here some briefs: “300 people are stranded on the hill opposite last resort,”…. “4000 people in Kavre need tents and blankets,”…”Trapped people badly need food and tents in Sitapaila,”… “Muchchok, Gorkha is devastated, all homes collapsed.”

The blood donation group Youth for Blood in 2011, created a website where you can see the needs and offer any help: Rapid Response Team was built to fill a big gap: phones weren’t working.  People who couldn’t contact family could now use an app and receive earthquake updates.

The organisation said that the team received 300 texts in 36 hours and over 8,500 hits on their site. The team made at least 1,000 calls to track people down since the first earthquake.

Quartz India’, native news website,  reports another volunteer group called Sankalpa had been using third-party mobile messaging service, Sparrow SMS, to text urgent blood needs pre-quake. “The same technology was converted to a texting app for urgent rescue needs. “The text reports, alongside Tweets and Facebook posts, were then compiled into one relief map. Sparrow has received about 1,000 texts, which were made into 350 reports.”

Barbara Grossman, 30 year old American who left Nepal two days before the first earthquake, was one of the first posting on Facebook. She created Nepal Earthquake Relief Volunteers. “It became very clear there was just total confusion because of the inability of the cellular networks to handle the traffic,” she explained.

“Three days after the page was opened, they had 129 posts that reached some 50,000 people on Facebook. Then, a day later, on April 29, the group coordinated 1,500 tents to Sindhupalchowk and 400 to Dolakha, two of the most severely affected rural districts. Grossman said the page’s posts had reached 200,000 people by May 3”, says Quartz India.

Only just 40 pc of the country is online.  Social media is typically limited outside urban population centres. Although who is in the hinterland can send a text to someone in the city, who can post it on a Facebook wall, that post can go to a coordination group, and finally a volunteer will enter it on a relief map.

It’s just a few, but still it’s an important movement to help those who’re still lost.

Shitu Rajbhandari, who helps the Kathmandu Living Labs’ project, said “It might be a drop in the ocean, but it’s still a drop.”

Also see Quartz India article.

Nepal Social Media Infographic

Nepal Social Media Infographic

@ThePolyglot on Instagram teaches people foreign languages

The copywriter at AKQA New York, Otavio Barbon, launched @ThePolyglot. This a profile on Instagram and a website that teaches people how to spell and pronounce the most common words in six different languages.

Barbon said: “Instagram is actually a perfect platform for quick learning. Our idea with The Polyglot is to bring something useful to people’s feeds. It’s a simple, friendly way to introduce people to new languages and hopefully inspire them to learn more.”Great ideas coming out from brilliant minds. Next time you need help on how to spell that ‘word’ just check @ThePolyglot. 

Screen Shot 2015-05-19 at 08.06.06


10 authors that rock social media

Increasingly writers found a new way to spread the word, their books, their stories, their articles. This is a new era of several storytellers, a new way to get into their readers. We searched on the web for the 10 best doing this, and we found this great article from The Guardian.

Here are the 10 writers that rock on social media:

If you search for his status on Tumblr or Twitter, you’ll see that he’s always ready to a have a chat with you. The British fantasy writer is one of the best responding to their fans. Sometimes she has to deal with weird, but also great questions from fans. This one is very tricky. Click this link to check how fans can be very… different. Ask your’s as well. Feel free.

Here another beautiful example:

“I want to be an author when I grow up. Am I insane?” — powertothepencil

‘Yes. Growing up is highly overrated. Just be an author.’ — Neil Gaiman


Paulo Coelho

Brazilian author, Paulo Coelho, has an empire of fans. Online and Offline. On Facebook he has over 25 million likes, on Instagram goes up to 230k and on Twitter 29.6K. Mostly he  writes inspirational quotes with snapshots of his life and travels.


Margaret Atwood

This Canadian poet, novelist, and literary critic puts brilliance and elegance in every book, every story. Online she does exactly the same. She’s an avid tweeter and known for bursts of creative inspiration such as

The Man Booker prize winner has said she always tries everything. She inhabits traditional and digital spaces with the same brilliance that her stories traverse real and speculative worlds. She’s an avid tweeter, known for bursts of creative inspiration such as designing superheroes inspired by her fan’s Twitter avatars.


Teju Cole

According to this Nigerian-American writer his inspiration comes from the web. Teju Cole decided to publish Hafiz, a short story about an ailing homeless man, on Twitter. He “wanted the story to feel emergent,” so he asked friends to post different parts of the story then retweeted them in order to create the narrative.


Ursula K Le Guin

Ursula Kroeber Le Guin is an American author of novels, children’s books, and short stories. Careful with this name, because when you try to write something about her on the search engine will give such great quotes that you will share it for sure. She’s over 25k likes on Facebook, but the truth is: her sentences go viral in a flash.


Salman Rushdie

The British Indian novelist and the author of 11 novels. On Twitter just a few followers but he’s quite active, and he’s a vocal defender of freedom of expression.


Gary Shteyngart

Well Gary Shteyngart is one pf those writers that really worth to follow on Twitter. On Facebook and Instagram he’s also very active and with interesting ideas and photos.


Haruki Murakami

The japanese writer said: “After so long, I want to exchange emails with readers”. And so he became a literary agony uncle, with 40,000 questions and dilemmas submitted so far to Mr Murakami’s Place.  Good luck Mr Murakami.


David Mitchell

Wrote The Right Sort, a short story written specifically for Twitter, starts normally enough; but then we discover the protagonist has taken one of his mum’s Valium pills. The drug kicks in mid-story, and that’s when things get interesting. “Valium breaks down the world into bite-sized sentences. Like this one. All lined up. Munch-much.”


Veronica Roth

The novelist started a Tumblr called The Art of Not Writing. a place where the author writes tips about writing and book-related updates with popular internet memes. She taps into the popularity of animated gifs to respond to fan questions and joins in on broader conversations on the web.


Originally posted on The Guardian

@POTUS joins Twitter. Oh we mean Barack Obama joins Twitter.

After several years of signing “-BO” at the end of @BarackObama signing the tweets operated by the Organizing for Action staff, the President of USA now has his very own account and he’s so happy with it. He’s on Twitter as @POTUS, and he already tweeted for the first time:


Bill Clinton was one of the first to add him as a follower and he also had the right to make the first question with some fun:


According to a White House official, @POTUS account will transfer to the next President when Obama leaves office on 2017.

For his banner photo, the President chose this powerful image from the 50th anniversary of the Selma to Montgomery marches.

First tweet as @Potus

First tweet as @Potus

Per a statement from the White House, the @POTUS handle “will serve as a new way for President Obama to engage directly with the American people, with tweets coming exclusively from him.”

The First Lady had a little fun as well with Obama new upgrade as Valerie Jarrett and Erin Ruberry:



For sure we will enjoy your tweets Obama. We looking forward.

Follow us at @FoxyMedia

BuzzFeed reveals the secret: how to be viral on social media

Everyone wants to know the real secret on how social contents spreads and how a content can be viral on social media. BuzzFeed is one of the best doing this. They are themselves viral. Every idea they publish could go viral in instants.  BuzzFeed can be a step ahead.

Last Monday, the company presented Pound. Publisher Dao Nguyen and twins Adam and Andrew Kelleher introduced this new technology. For sure will change the way we all understand the web, how content can be spread through social media, and how to be viral.

According to these members of BuzzFeed “Pound is a new, proprietary technology that captures how BuzzFeed stories spread on the social web. It follows propagations from one sharer to another, through all the downstream visits, even across social networks and one-to-one sharing platforms like Gchat and email. Pound is the Process for Optimizing and Understanding Network Diffusion.”

Translating this: You can see your shares on how exactly your content can be spread in the web from its original sharer to other channels.

“Pound does not store usernames or any personally identifiable information (PII) with the share events. Each node in the sharing graph is anonymous. We are not able to figure out who a user is by looking at the graph data. Pound data is collected based on an oscillating, anonymous hash in a sharer’s URL as a UTM code”, they say.

Let’s see:


BuzzFeed gives the great example of #TheDress. Six tweets of The Dress spread across the web resulted in almost a million views. More: also drove hundreds of thousands of views via other social networks.

See the clusters of shares in the graph below—dark blue for Facebook, light blue for Twitter, and white for other publishers that picked up the story:


                by Adam Kelleher, BuzzFeed

The image below gives the great explanation: Twitter is the main source of the share, but the story spreads to so many other social networks as it heads downstream.


by Adam Kelleher

Like the publishers said: “The GIF zooms in to see successive clusters of sharing networks within that main Twitter cluster. Sharing jumps from Twitter to a publication, back to Twitter, onto a different publication, and so on. As the explanation pointed out: “In fact, clicks from Twitter represent only a quarter of the total downstream visits rooted in the BuzzFeed Twitter account!”

The authors of this idea made clear that Pound just confirmed what is already assumed by them: sponsored content spreads exactly the same way as editorial content.

Here we go: BuzzFeed’s Creative Services team partnered with Target to write “I Tried The Fanny Basket And It Saved My Life” right before April Fools’ Day. The post was really successful with over 400,000 views. Let’s have a look of its Pound views:



                          by Adam Kelleher

The images above presents an impressive depth of social sharing: the initial share led to seven additional levels of propagation, for a maximum depth of eight. “Each circle of nodes represents an organic sharing network, or a group of people who saw the post as a result of an organic share.”


               by Adam Kelleher

“Zooming in on this cluster captures layers and layers of networked groups organically sharing this sponsored post. It’s the social equivalent of word-of-mouth marketing. Pound makes word-of-mouth measurable. (And once it’s measurable, it could be optimizable!)”, they state on the blog post.

Confirming all this, this could be huge for all publishers, digital marketers and social media world. Even for BuzzFeed could mean millions and millions of new visitors every month on their website.

Surfers teach about Airline Safety

1431572614877Air New Zealand continues to chase how to create the best safety video. This time their creatives marketing team decided to surprise all the airlines companies.

Surfing Safari is the name of Airline safety spot. The video features 2014 World Champion Gabriel Medina, three time world champion Mick Fanning, American legend Laird Hamilton, and other populars surfers from USA, Asia and New Zealand.

while the surfers tells how safety is important, they also share this information on the beach, and on the water in several locations scattered throughout the US, Australia, and New Zealand. New Zealand Airline takes the opportunity to highlight several surf destinations accessible via the airline.

Jodi Williams, Air New Zealand’s Head of Global Brand Development, says ‘previous safety videos have done a fantastic job in selling seats and driving tourism flows’.

Laird Hamilton, one of the best surfers in the world, says on a release ‘New Zealand has some incredible surf spots that are right up there with the best in the world and I hope my time on the waves at Raglan inspires those thousands of surfers around the world who have dreamed of heading down under to pack up their boards and do a road trip around the country’.

Great job Air New Zealand.


Check the video here: