YouTube Kids App pointed as ‘Inappropriate content’

Two child advocacy groups have flagged up videos on YouTube that they say: “would be extremely disturbing for young children to view”.

YouTube Kid App

They talking about an app designed to make surfing on YouTube safer for children. Apparently these advocacy groups think this kids app has ‘inappropriate content’. According to Wall Street Journal they lodge a complaint with the US regulator Federal Trade Commission. The complaint, conducted by the Campaign for a Commercial-Free Childhood and the Center for Digital Democracy, claims that the ‘groups found links to videos with explicit sexual language, jokes about paedophilia and drug use and adult discussions about violence, pornography and suicide’.

YouTube already reply saying that “any inappropriate videos flagged up to it would be removed”.

Aaron Mackey, a lawyer representing the group, told that “Google promised parents that YouTube Kids would deliver appropriate content for children, but it has failed to fulfil its promise.”

A YouTube spokesperson told the BBC: “We work to make the videos in YouTube Kids as family friendly as possible and take feedback very seriously. We appreciate people drawing problematic content to our attention, and make it possible for anyone to flag a video. Flagged videos are manually reviewed 24/7 and any videos that don’t belong in the app are removed.”

YouTube Kids was launched in the US in February. Now a group of child safety experts complained that the app mixed programming with branded videos from companies such as McDonald’s.

Rebuilding Nepal with Social Media

After the earthquake struck Nepal on April 25, killing over 8,000 people and leaving more than 250,000 homeless, social media sputtered with safety reports and helps. Groups of Nepalis, foreign aid workers and academics were moved with this disaster and organise an internet movement.

Facebook for example activated a Safety Check feature which gives safety status updates. Twitter made their movement as well with #NepalEarthquake. Few days later Facebook and Twitter exploded with messages. Requests for help started to appear as a never ending process. Social Media Feeds were and still are active with stories of help.

Here some briefs: “300 people are stranded on the hill opposite last resort,”…. “4000 people in Kavre need tents and blankets,”…”Trapped people badly need food and tents in Sitapaila,”… “Muchchok, Gorkha is devastated, all homes collapsed.”

The blood donation group Youth for Blood in 2011, created a website where you can see the needs and offer any help: Rapid Response Team was built to fill a big gap: phones weren’t working.  People who couldn’t contact family could now use an app and receive earthquake updates.

The organisation said that the team received 300 texts in 36 hours and over 8,500 hits on their site. The team made at least 1,000 calls to track people down since the first earthquake.

Quartz India’, native news website,  reports another volunteer group called Sankalpa had been using third-party mobile messaging service, Sparrow SMS, to text urgent blood needs pre-quake. “The same technology was converted to a texting app for urgent rescue needs. “The text reports, alongside Tweets and Facebook posts, were then compiled into one relief map. Sparrow has received about 1,000 texts, which were made into 350 reports.”

Barbara Grossman, 30 year old American who left Nepal two days before the first earthquake, was one of the first posting on Facebook. She created Nepal Earthquake Relief Volunteers. “It became very clear there was just total confusion because of the inability of the cellular networks to handle the traffic,” she explained.

“Three days after the page was opened, they had 129 posts that reached some 50,000 people on Facebook. Then, a day later, on April 29, the group coordinated 1,500 tents to Sindhupalchowk and 400 to Dolakha, two of the most severely affected rural districts. Grossman said the page’s posts had reached 200,000 people by May 3”, says Quartz India.

Only just 40 pc of the country is online.  Social media is typically limited outside urban population centres. Although who is in the hinterland can send a text to someone in the city, who can post it on a Facebook wall, that post can go to a coordination group, and finally a volunteer will enter it on a relief map.

It’s just a few, but still it’s an important movement to help those who’re still lost.

Shitu Rajbhandari, who helps the Kathmandu Living Labs’ project, said “It might be a drop in the ocean, but it’s still a drop.”

Also see Quartz India article.

Nepal Social Media Infographic

Nepal Social Media Infographic

@ThePolyglot on Instagram teaches people foreign languages

The copywriter at AKQA New York, Otavio Barbon, launched @ThePolyglot. This a profile on Instagram and a website that teaches people how to spell and pronounce the most common words in six different languages.

Barbon said: “Instagram is actually a perfect platform for quick learning. Our idea with The Polyglot is to bring something useful to people’s feeds. It’s a simple, friendly way to introduce people to new languages and hopefully inspire them to learn more.”Great ideas coming out from brilliant minds. Next time you need help on how to spell that ‘word’ just check @ThePolyglot. 

Screen Shot 2015-05-19 at 08.06.06


@POTUS joins Twitter. Oh we mean Barack Obama joins Twitter.

After several years of signing “-BO” at the end of @BarackObama signing the tweets operated by the Organizing for Action staff, the President of USA now has his very own account and he’s so happy with it. He’s on Twitter as @POTUS, and he already tweeted for the first time:


Bill Clinton was one of the first to add him as a follower and he also had the right to make the first question with some fun:


According to a White House official, @POTUS account will transfer to the next President when Obama leaves office on 2017.

For his banner photo, the President chose this powerful image from the 50th anniversary of the Selma to Montgomery marches.

First tweet as @Potus

First tweet as @Potus

Per a statement from the White House, the @POTUS handle “will serve as a new way for President Obama to engage directly with the American people, with tweets coming exclusively from him.”

The First Lady had a little fun as well with Obama new upgrade as Valerie Jarrett and Erin Ruberry:



For sure we will enjoy your tweets Obama. We looking forward.

Follow us at @FoxyMedia

Surfers teach about Airline Safety

1431572614877Air New Zealand continues to chase how to create the best safety video. This time their creatives marketing team decided to surprise all the airlines companies.

Surfing Safari is the name of Airline safety spot. The video features 2014 World Champion Gabriel Medina, three time world champion Mick Fanning, American legend Laird Hamilton, and other populars surfers from USA, Asia and New Zealand.

while the surfers tells how safety is important, they also share this information on the beach, and on the water in several locations scattered throughout the US, Australia, and New Zealand. New Zealand Airline takes the opportunity to highlight several surf destinations accessible via the airline.

Jodi Williams, Air New Zealand’s Head of Global Brand Development, says ‘previous safety videos have done a fantastic job in selling seats and driving tourism flows’.

Laird Hamilton, one of the best surfers in the world, says on a release ‘New Zealand has some incredible surf spots that are right up there with the best in the world and I hope my time on the waves at Raglan inspires those thousands of surfers around the world who have dreamed of heading down under to pack up their boards and do a road trip around the country’.

Great job Air New Zealand.


Check the video here:

‘Instant Articles’ from Facebook. A step ahead…

Most of the people read their online news on Facebook. That’s not new on social media world and for sure will keep happen like that. This is the new Era. If you want to know more about the world, keep in touch with Facebook. Be connected. The social media giant knows what is your choice, and they realized they should get better. The next move from Facebook is to make the access to news articles even easier. They introducing the ‘Instant Articles’. This improvement will offer news organizations the chance to create interactive content that is much simpler and fast to read on Facebook via your mobile.

An improvement that could be really attractive to firms who wants to call attention of young audiences. For sure will make Facebook more powerful.

Firms like New York Times, The Guardian, BBC, National Geographic and much others are the ones who going to try this new service from the social network giant. Their articles will be hosted on Facebook’s servers, which means ‘Instant Articles’ will come up instantly. This means what? Now you don’t have to wait to follow a link and read the article.

Facebook’s chief product officer, Chris Cox, said to BBC ‘We think the most important thing here is speed. The obvious lesson we keep on learning is that on a mobile phone the most important thing is immediacy’.

BBC also reports that Facebook says it can take as long as eight seconds for a news article to load on a phone under the existing system. With the new system you don’t need to wait that long.

But some organisations are worried. They don’t want to lose readers who can’t to this. So it might be some firms will not proceed with this innovation from Facebook.  News organisations wants to know, in first place, if this new feature will improve their traffic. Facebook says it will, and says they will also get 100% of the revenue from any adverts that they have sold.

This could be a real deal for news firms as a recent study from Pew report, on the US media, found that nearly half of Americans who used the internet had got news about politics and government from the social network.

Here at Media Essence can’t wait to see the results.

Check the video:


Bad sketch, but they got him

police sketch

No doubts. This is probably the worst police sketch ever, and incredibly contributed to an arrest.

This is a cartoon-like drawing of a robbery suspect. The sketch was panned across social media and other online platforms last week. First reaction: the draw was an incredible joke, but in the end the police had the last laugh. They got the robber.

The Lamar County Sheriff’s Department had to defend the fit, saying that the drawing, created by an experienced police artist, was a composite sketch and not a likeness.

They got him. That’s all folks.