Campaign: You buy, the sea pays

11025752_10153073897829463_2266945142635352595_n 11060305_10153073897839463_4394385530343358043_n 11063811_10153073897854463_1316781263037844081_nThis is a print campaign for Surfrider Foundation Europe. It’s about all that plastic waste that is dumped into the sea. A total of 26 million tonnes of plastic waste pollute the sea every year. The campaign follows the motto, ‘you buy, the sea pays’, and it shows animals that have just been scanned by a barcode scanner. ‘Let’s change the way we consume’ is written on the receipt.

Great campaign!



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