We all want to think as yes. Press Release still works. I am a fan of SEO and the new Online Era, but I can’t forget when I was a journalist and also a Press officer. Press Releases still work in nowadays and of course when a marketer sets out to create a public relations strategy, the first movement is to start publishing a press release.
This is not the most effective way with the social media on command, but still works… if you use both as one. As a digital marketer, it’s important to know when press releases will benefit your strategy. If you trying to call every journalist attention, don’t forget they are social as well. Today, everyone is social.
Use this tool as the most important part of your Press Release. Put it online, share it on every social network… don’t be just Press, be Social and Release it.
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