Linkedin Versus Business

I had this argument with a colleague. I decide to bet in Linkedin to improve my business, but he thinks is not a good idea. He shared his thoughts with me, pretty fair, saying that is no good for business, and Linkedin doesn’t work with any kind business, only for those who are looking for a job. Sorry, but I don’t share the same thoughts, but maybe someone here can help me with this issue and change my way of thinking.

So here is my question: Can I use Linkedin to improve my business?

linkedin

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4 thoughts on “Linkedin Versus Business

  1. Catarina Faria says:

    Ben O’Hanlon (http://www.quora.com/Ben-OHanlon) wrote this interesting comment about Linkedin. I thought it could be useful for all the readers.

    “Yes we have developed a number of processes on Linkedin some of which directly benefit the bottom line financially. In terms of sales support and lead generation we use saved searches to get notified when someone has taken over a decision making role within six months; when we’re notified of this we’ll go through the search results and identify genuine prospects. We’ll then look to our align ourselves with them by initially joining a group they’re part of ideally and inviting them to our network. We’ll follow this up after they’ve accepted with a template looking to qualify if they’re the decision maker and at the point we have that confirmed and they’re open to talking we hand this over to our sales team.

    Getting our sales team in front of decision makers who have just taken over their roles and are open to making changes is very valuable.

    Regarding other processes which would help a business; Linkedin is great for competition analysis, for looking at which groups and connections competition have. There is synergy between Twitter where you can use any number of tools to listen to who your competition are talking to (i.e. prospects) and then align yourselves with them on Linkedin (if they’re talking business then it’s a good time to approach).

    This is a brief and broad idea of what kind of processes you might put in place to use Linkedin to expand your business. I haven’t touched on automating the incoming information, using the groups, using the skills & expertise search but this is a start.”

    Like

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  3. Santiago says:

    Excellent blog here! Also your web site loads up fast!
    What host are you using? Can I get your affiliate link to your host?

    I wish my website loaded up as fast as yours lol

    Like

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